Ralph Paglia is a CRM consultant who has over 20 years of experience in the automotive industry. The document describes a case study of a dealership he worked with in Houston, Texas. Paglia helped the dealership develop an internet marketing strategy that increased sales by over 50% within 90 days. This led the dealership to invest in a new office space for their expanded internet department, with 12 offices and a central area for the new Internet Marketing Director. The redesigned space aimed to improve collaboration and support between internet sales managers. Photos documented the construction progress of the new facility.